Click to Expand Autumn Content:
Key Topic:
Using the Marketing Mix to Make Business Decisions
Business Operations
Working with Suppliers
Managing Quality
The Sales Process
Business Calculations
Understanding Business Performance
The design mix:
  • function, aesthetics, cost
The product life cycle:
  • the phases of the product life cycle
  • extension strategies.
The importance to a business of differentiating a product/service
  • pricing strategies
  • Influences on pricing strategies: technology, competition, market segments, product life cycle.
  • appropriate promotion strategies for different market segments: advertising, sponsorship, product trials, special offers, branding
  • the use of technology in promotion: targeted advertising online, viral advertising via social media, e-newsletters.
  • methods of distribution: retailers and e-tailers (e-commerce)
  • How each element of the marketing mix can influence other elements.
  • Using the marketing mix to build competitive advantage.
  • How an integrated marketing mix can influence competitive advantage.
The purpose of business operations:
  • to produce goods
  • to provide services.
Production processes:
  • different types: job, batch, flow
  • the impact of different types of production processes: keeping productivity up and costs down and allowing for competitive prices.
Impacts of technology on production:
  • balancing cost, productivity, quality and flexibility
Managing stock:
  • interpretation of bar gate stock graphs
  • the use of just in time (JIT) stock control.
The role of procurement:
  • relationships with suppliers: quality, delivery (cost, speed, reliability), availability, cost, trust
  • the impact of logistics and supply decisions on: costs, reputation, customer satisfaction.
The concept of quality and its importance in:
  • the production of goods and the provision of services: quality control and quality assurance
  • allowing a business to control costs and gain a competitive advantage.
The sales process:
  • product knowledge, speed and efficiency of service, customer engagement, responses to customer feedback, post-sales service.
The importance to businesses of providing good customer service.
The concept and calculation of:
  • gross profit
  • net profit
Calculation and interpretation of:
  • gross profit margin
  • net profit margin
  • average rate of return
The use and interpretation of quantitative business data to support, inform and justify business decisions:
  • Information from graphs and charts
  • Financial data
  • Marketing data
  • Market data
The use and limitations of financial information in:
  • Understanding business performance
  • Making business decisions
Click to Expand Spring Content:
Key Topic:
Organisational Structures
Effective Recruitment
Effective Training and Development
Different organisational structures and when each are appropriate:
  • hierarchical and flat
  • centralised and decentralised.
The importance of effective communication:
  • the impact of insufficient or excessive communication on efficiency and motivation
  • barriers to effective communication.
Different ways of working:
  • part-time, full-time and flexible hours
  • permanent, temporary, and freelance contracts
  • the impact of technology on ways of working: efficiency, remote working.
Different job roles and responsibilities:
  • key job roles and their responsibilities: directors, senior managers, supervisors/team leaders, operational and support staff.
How businesses recruit people:
  • documents: person specification and job description, application form, CV
  • recruitment methods used to meet different business needs (internal and external recruitment).
How businesses train and develop employees:
  • different ways of training and developing employees: formal and informal training, self-learning, ongoing training for all employees, use of target setting and performance reviews.
Why businesses train and develop employees:
  • the link between training, motivation and retention
  • retraining to use new technology.
The importance of motivation in the workplace:
  • attracting employees, retaining employees, productivity.
  • How businesses motivate employees:
  • financial methods: remuneration, bonus, commission, promotion, fringe benefits
  • non-financial methods: job rotation, job enrichment, autonomy.
Click to Expand Summer Content:

By this point in the academic year, we have completed the course content and we are focusing on revision, exam technique and pace.

Subject Overview:

Students in Year 11 have 3 Business Studies lessons each week.

In Year 11, students have 1 piece of homework set every week. Homework typically consists fo exam questions or exam paper sections.


Assessments take the form of End of Topic Tests, Formulae Tests and Summative tests throughout the year.

Students will then sit their final exam in the Summer Term.