Click to Expand Autumn Content:
Key Topic:
The Marketing Mix
Business Plans
Business Stakeholders
What the marketing mix is and the importance of each element:
  • Price, product, promotion, place
How the elements of the marketing mix work together:
  • Balancing the marketing mix based on the competitive environment
  • The impact of changing consumer needs on the marketing mix
  • The impact of technology on the marketing mix: e-commerce, digital communication
The role and importance of a business plan:
  • To identify: the business idea; business aims and objectives; target market (market research); forecast revenue, cost and profit; cash-flow forecast; sources of finance; location; marketing mix
The purpose of planning business activity:
  • The role and importance of a business plan in minimising risk and obtaining finance
Who business stakeholders are and their different objectives:
  • Shareholders (owners), employees, customers, managers, suppliers, local community, pressure groups, the government
Stakeholders and businesses:
  • How stakeholders are affected by business activity
  • How stakeholders impact business activity
  • Possible conflicts between stakeholder groups
Click to Expand Spring Content:
Key Topic:
Technology and Business
Legislation and Business
The Economy and Business
External Influences
Business Growth
Changes in Business Aims and Objectives
Different types of technology used by business:
  • E-commerce
  • Social media
  • Digital communication
  • Payment systems
How technology influences business activity in terms of:
  • Sales
  • Costs
  • Marketing mix
The purpose of legislation:
  • Principles of consumer law: quality and consumer rights
  • Principles of employment law: recruitment, pay, discrimination, and health and safety
The impact of legislation on businesses:
  • Cost
  • Consequences of meeting and not meeting these obligations
The impact of the economic climate on businesses:
  • Unemployment, changing levels of consumer income, inflation, changes in interest rates, government taxation, changes in exchange rates
The importance of external influences on business:
  • Possible responses by the business to changes in: technology, legislation, the economic climate
Methods of business growth and their impact:
  • Internal growth
  • External growth
The types of business ownership for growing businesses
  • Public limited company
Sources of finance for growing and established businesses
  • Internal sources
  • External sources
Why business aims and objectives change as businesses evolve:
  • In response to: market conditions, technology, performance, legislation, internal reasons
How business aims and objectives change as businesses evolve:
  • Focus on survival or growth
  • Entering or exiting markets
  • Growing or reducing the workforce
  • Increasing or decreasing product range
Click to Expand Summer Content:
Key Topic:
Business and Globalisation
Ethics, The Environment and Business
The concept of limited liability:
  • Limited and unlimited liability
  • The implications for the business owner(s) of limited and unlimited liability
The types of business ownership for start-ups:
  • Sole trader, partnership, private limited company
  • The advantages and disadvantages of each type of business ownership
The option of starting up and running a franchise operation:
  • The advantages and disadvantages of franchising
The impact of globalisation on businesses:
  • imports: competition from overseas, buying from overseas
  • exports: selling to overseas markets
  • changing business locations
  • multinationals.
Barriers to international trade:
  • tariffs
  • trade blocs.
How businesses compete internationally:
  • the use of the internet and e-commerce
  • changing the marketing mix to compete internationally
The impact of ethical and environmental considerations on businesses:
  • how ethical considerations influence business activity: possible trade-offs between ethics and profit
  • how environmental considerations influence business activity: possible trade-offs between the environment, sustainability and profit
  • the potential impact of pressure group activity on the marketing mix.
Subject Overview:

Students in Year 10 have 3 Business Studies lessons each week.

In Year 10, students have 1 piece of homework set every week. Homework typically consists fo exam questions or exam paper sections.


Assessments take the form of End of Topic Tests, Formulae Tests and Summative tests throughout the year.