Click to Expand Autumn 1 Content:
Using Social Media in Business
Social Media Websites
Learning Objectives:
  • How developments in social media affect the way businesses promote products and services
  • How businesses can use social media websites to support their business aims and needs
  • Features of social media websites tailored to business needs
Business Uses of Social Media
Learning Objectives:
  • Content focus and meaning, e.g. information, promotion, humour, special offers and customer service
  • Developing an audience and encouraging people to follow or ‘like’ the business through the creation and use of engaging content
  • Developing contacts by following and linking relevant businesses and individuals, and sharing content posted by others
  • Direct and indirect advertising
Risks and Issues
Learning Objectives:
  • Negative comments on social media sites and damage to reputation
  • Time constraints on social media interaction, return on time investment
  • Unforeseen consequences of posted content
  • Security issues related to increased company profile as a result of use of social media
Click to Expand Autumn 2 Content:
Website Development
Purpose and Principles of Website Products
Learning Objectives:
  • Purpose of websites
  • Principles of website design
  • Media and objects
  • Creativity and innovation
Factors Affecting Website Performance
Learning Objectives:
  • Where scripts run
  • Browser compliance
  • Server-side factors
  • Client-side factors
Click to Expand Spring 1 Content:
Using Social Media in Business
Social Media Planning Processes
Learning Objectives:
  • Processes to consider when planning the potential use of social media in a business
Business Requirements
Learning Objectives:
  • Working with a client to set requirements for the use of social media and the potential benefits for the business when compared to traditional promotion methods
  • Establishing timescales and responsibilities for the use of social media within a business
  • Identifying criteria for measuring success of the use of social media within a business
  • Identifying targets for the use of social media, number of followers, ‘likes’ and shares
Content Planning and Publishing
Learning Objectives:
  • Identifying a target audience (e.g. age, gender, interests, income)
  • Linking type of content to target audience to ensure it is engaging
Developing an Online Community
Learning Objectives:
  • Use of promotional techniques
  • Monitoring social media website streams and responding to queries, requests and complaints
Developing a Social Media Policy
Learning Objectives:
  • Working with a client to create a social media policy applicable to businesses
Reviewing and Refining Plans
Learning Objectives:
  • Working with a client and other relevant stakeholders to improve the quality, effectiveness and appropriateness of the plans
Click to Expand Spring 2 Content:
Website Development
Website Design
Learning Objectives:
  • Understanding the steps involved in developing a design for a client website.
Common Tools and Techniques used to Produce Websites
Learning Objectives:
  • Understanding the use of tools and techniques and their suitability for different client requirements
Click to Expand Summer 1 Content:
Using Social Media in Business
Creating Accounts and Profiles
Learning Objectives:
  • Sign-up, creation and administration of social media website business accounts
  • Creation and set-up of a company profile
  • Customisation and configuration of the company profile, including privacy settings, colour schemes, images, text and other assets that follow branding guidelines
Content Creation and Publication
Learning Objectives:
  • Carry out research in order to produce engaging content for the intended target audience
  • Produce, publish and manage content
  • Methods to encourage audience interaction
  • Integration of information across company e-commerce website and social media websites
Implementation of Online Community Building
Learning Objectives:
  • Implementation of an online community building strategy
  • Monitoring and responding to comments; importance of prompt responses
  • Using tools and techniques to automate content posting
Data Gathering and Analysis
Learning Objectives:
  • Gathering and interpreting data on social media websites using dedicated tools
  • Identifying interaction relating to individual posts
  • Identifying audience profiles
  • Comparison of intended target audience versus actual audience
Skills, Knowledge and Behaviours
Learning Objectives:
  • Planning and recording, including the setting of relevant targets with timescales
  • Reviewing and responding to outcomes, including the use of feedback from others
  • Evaluating outcomes to help inform high-quality justified recommendations and decisions
  • Evaluating targets to obtain insights into own performance
Click to Expand Summer 2 Content:
Website Development
Client-side Scripting Languages
Topic Objectives:
  • Embedding of original client-side scripts into web pages to provide more interactivity and improve the usability of the website
  • Types of web-scripting languages
  • Uses of scripting languages
Website Development
Topic Objectives:
  • Creation of interactive websites
  • Use of original client-side scripting
  • Compatibility with mobile and tablet devices
Website Review
Topic Objectives:
  • Reviewing interactive websites
  • Quality in comparison with other similar websites
  • Suitability for intended purpose and audience
  • Legal and ethical constraints
Website Optimisation
Topic Objectives:
  • Performance and user testing
  • Checking interactivity
  • Checking compatibility
Skills, Knowledge and Behaviours
Topic Objectives:
  • Planning and recording, including the setting of relevant targets with timescales, how and when feedback from others will be gathered
  • Reviewing and responding to outcomes
  • Evaluating outcomes to help inform high-quality, justified recommendations and decisions
Subject Overview:

Students in Year 13 have 5 ICT lessons each week.

Students are encouraged to use their study periods to continue their coursework, revise for upcoming exams and/or prepare questions for future topics and assignments.


Year 13 students students complete internal assessments Unit 3: Social Media in Business and Unit 6: Website Development over the course of the year.