Year 13 ICT
Curriculum:
Click to Expand Autumn 1 Content:
Using Social Media in Business
Social Media Websites
Learning Objectives:
- How developments in social media affect the way businesses promote products and services
- How businesses can use social media websites to support their business aims and needs
- Features of social media websites tailored to business needs
Business Uses of Social Media
Learning Objectives:
- Content focus and meaning, e.g. information, promotion, humour, special offers and customer service
- Developing an audience and encouraging people to follow or ‘like’ the business through the creation and use of engaging content
- Developing contacts by following and linking relevant businesses and individuals, and sharing content posted by others
- Direct and indirect advertising
Risks and Issues
Learning Objectives:
- Negative comments on social media sites and damage to reputation
- Time constraints on social media interaction, return on time investment
- Unforeseen consequences of posted content
- Security issues related to increased company profile as a result of use of social media
Click to Expand Autumn 2 Content:
Website Development
Purpose and Principles of Website Products
Learning Objectives:
- Purpose of websites
- Principles of website design
- Media and objects
- Creativity and innovation
Factors Affecting Website Performance
Learning Objectives:
- Where scripts run
- Browser compliance
- Server-side factors
- Client-side factors
Click to Expand Spring 1 Content:
Using Social Media in Business
Social Media Planning Processes
Learning Objectives:
- Processes to consider when planning the potential use of social media in a business
Business Requirements
Learning Objectives:
- Working with a client to set requirements for the use of social media and the potential benefits for the business when compared to traditional promotion methods
- Establishing timescales and responsibilities for the use of social media within a business
- Identifying criteria for measuring success of the use of social media within a business
- Identifying targets for the use of social media, number of followers, ‘likes’ and shares
Content Planning and Publishing
Learning Objectives:
- Identifying a target audience (e.g. age, gender, interests, income)
- Linking type of content to target audience to ensure it is engaging
Developing an Online Community
Learning Objectives:
- Use of promotional techniques
- Monitoring social media website streams and responding to queries, requests and complaints
Developing a Social Media Policy
Learning Objectives:
- Working with a client to create a social media policy applicable to businesses
Reviewing and Refining Plans
Learning Objectives:
- Working with a client and other relevant stakeholders to improve the quality, effectiveness and appropriateness of the plans
Click to Expand Spring 2 Content:
Website Development
Website Design
Learning Objectives:
- Understanding the steps involved in developing a design for a client website.
Common Tools and Techniques used to Produce Websites
Learning Objectives:
- Understanding the use of tools and techniques and their suitability for different client requirements
Click to Expand Summer 1 Content:
Using Social Media in Business
Creating Accounts and Profiles
Learning Objectives:
- Sign-up, creation and administration of social media website business accounts
- Creation and set-up of a company profile
- Customisation and configuration of the company profile, including privacy settings, colour schemes, images, text and other assets that follow branding guidelines
Content Creation and Publication
Learning Objectives:
- Carry out research in order to produce engaging content for the intended target audience
- Produce, publish and manage content
- Methods to encourage audience interaction
- Integration of information across company e-commerce website and social media websites
Implementation of Online Community Building
Learning Objectives:
- Implementation of an online community building strategy
- Monitoring and responding to comments; importance of prompt responses
- Using tools and techniques to automate content posting
Data Gathering and Analysis
Learning Objectives:
- Gathering and interpreting data on social media websites using dedicated tools
- Identifying interaction relating to individual posts
- Identifying audience profiles
- Comparison of intended target audience versus actual audience
Skills, Knowledge and Behaviours
Learning Objectives:
- Planning and recording, including the setting of relevant targets with timescales
- Reviewing and responding to outcomes, including the use of feedback from others
- Evaluating outcomes to help inform high-quality justified recommendations and decisions
- Evaluating targets to obtain insights into own performance
Click to Expand Summer 2 Content:
Website Development
Client-side Scripting Languages
Topic Objectives:
- Embedding of original client-side scripts into web pages to provide more interactivity and improve the usability of the website
- Types of web-scripting languages
- Uses of scripting languages
Website Development
Topic Objectives:
- Creation of interactive websites
- Use of original client-side scripting
- Compatibility with mobile and tablet devices
Website Review
Topic Objectives:
- Reviewing interactive websites
- Quality in comparison with other similar websites
- Suitability for intended purpose and audience
- Legal and ethical constraints
Website Optimisation
Topic Objectives:
- Performance and user testing
- Checking interactivity
- Checking compatibility
Skills, Knowledge and Behaviours
Topic Objectives:
- Planning and recording, including the setting of relevant targets with timescales, how and when feedback from others will be gathered
- Reviewing and responding to outcomes
- Evaluating outcomes to help inform high-quality, justified recommendations and decisions
Subject Overview:
Students in Year 13 have 5 ICT lessons each week.
Students are encouraged to use their study periods to continue their coursework, revise for upcoming exams and/or prepare questions for future topics and assignments.
Assessments:
Year 13 students students complete internal assessments Unit 3: Social Media in Business and Unit 6: Website Development over the course of the year.
